BuildASplash.com Blog

This is a post in response to Tim Linden’s latest contest for
Video Splash Pages where he is giving away a Flip
Mino Video Camcorder.

Tim posted about Splash Page Heatmap Testing on his blog.
I find this to be something of interest to know about and it
is one of my favorite posts that Tim has posted.

The basics is that a heatmap tells where people click on
your page.  This can be a useful thing to know as Tim
discribe in his post.

Supersurf Splash page Heatmap test

As you can see with Tim’s testing most people are cliking in the top right corner.  He found out that noone has clicked on the close button.  My thoughts on this is maybe because they clicked to continue to the new site in the traffic exchange that the viewed the page in.

I find myself clicking the stop button if it is late and I didn’t mute the speaker and my daughter is a sleep.  That
is about the only time I do, but there are some other occassions too.

Looks like there would be more testing to do than just
heatmap testing as Tim isn’t sure how many of the
viewers that clicked on the AKH link has joined or not.

Until Tim’s post I didn’t know about heatmap testing.
So I had to do some more investigation in this type of
testing.  I found some sites that offer software for this
testing. Most of the sites require the purchase of the
software.

I haven’t used this type of testing yet but after reading
the post I did look into it and found a website where
I downloaded software so I could give this a try.

If I find it useful I may include this some how in with
BuildASplash.com.

Thanks for the information Tim.

Edward

Tags: contest, heatmap testing, tim linden

This entry was posted on Saturday, October 4th, 2008 at 2:33 pm and is filed under Building a splash page, Internet, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.